https://neilpohl.com Neil Pohl / Copywriter Mon, 24 Feb 2025 22:17:14 +0000 https://neilpohl.com en https://neilpohl.com/Homepage Fri, 22 Mar 2019 21:57:08 +0000 Neil Pohl / Copywriter https://neilpohl.com/Homepage Senior Brand &amp; Marketing Copywriter I work with mission-led organizations and creative teams to&nbsp;develop copy across channels, build brand messaging that guides creative execution, and translate complex ideas into compelling narratives. A conceptual thinker, ethical storyteller, and committed collaborator, I combine strategy with authenticity to share meaningful impact, spark measurable action, and shape how audiences think about our world. Samples ︎ https://neilpohl.com/Mercy-Corps-3 Sun, 16 Feb 2025 21:14:56 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-3 Mercy Corps Between Challenge and Change At Mercy Corps, I developed a brand platform, multiple campaigns, and heaps of supporting messaging. These provided direction for Mercy Corps’ marketing teams and partners to build content and ads throughout the year and at important fundraising moments. One especially successful campaign was Between Challenge and Change, which evoked movement and progress, provided a lens for storytelling, and focused on how collective action unlocks possibility. Messaging Theme Between crisis and recovery, between challenge and lasting change, between people and possibility, there is you and our global community of humanitarians. Your support helps connect so many lives to a bolder, brighter future where everyone can thrive. Direct Mail and Email Applied across Mercy Corps’ channels, the theme provides the connection between specific program stories and the impact of donor support. <img width="512" height="426" width_o="512" height_o="426" data-src="https://freight.cargo.site/t/original/i/949536c7433cb4af66eb4c701ee82e6b46adba80d58983c3f0a9bed6a86c84fc/DirectEmail2.png" data-mid="226731980" border="0" src="https://freight.cargo.site/w/512/i/949536c7433cb4af66eb4c701ee82e6b46adba80d58983c3f0a9bed6a86c84fc/DirectEmail2.png" /> <img width="512" height="427" width_o="512" height_o="427" data-src="https://freight.cargo.site/t/original/i/cd7c2691b0a8ff937f7660d29f6c4a52e207eb318116351d1db6ca73edb5e909/DirectEmail1.png" data-mid="226665742" border="0" src="https://freight.cargo.site/w/512/i/cd7c2691b0a8ff937f7660d29f6c4a52e207eb318116351d1db6ca73edb5e909/DirectEmail1.png" /> <img width="512" height="427" width_o="512" height_o="427" data-src="https://freight.cargo.site/t/original/i/eb0c3ece94e774732ba756a1db85f7c384fef33d89270f77c158bc1c127c41be/DirectEmail3.png" data-mid="226665744" border="0" src="https://freight.cargo.site/w/512/i/eb0c3ece94e774732ba756a1db85f7c384fef33d89270f77c158bc1c127c41be/DirectEmail3.png" /> Paid Advertising To reach additional audiences, I developed variations of the messaging within three categories: Unity, Urgency, and Transformation. <img width="512" height="63" width_o="512" height_o="63" data-src="https://freight.cargo.site/t/original/i/9ce7d3ad90f766338acb11b490b7735e17558c976e3dbf58b0d0c77b682d429b/Paid3.png" data-mid="226729538" border="0" src="https://freight.cargo.site/w/512/i/9ce7d3ad90f766338acb11b490b7735e17558c976e3dbf58b0d0c77b682d429b/Paid3.png" /><img width="512" height="63" width_o="512" height_o="63" data-src="https://freight.cargo.site/t/original/i/d412938a5c8deeb51a5292eac795e8c29f0e45cd663ef147eeec7798d24a5366/Paid1.png" data-mid="226729537" border="0" src="https://freight.cargo.site/w/512/i/d412938a5c8deeb51a5292eac795e8c29f0e45cd663ef147eeec7798d24a5366/Paid1.png" /><img width="512" height="63" width_o="512" height_o="63" data-src="https://freight.cargo.site/t/original/i/5600408e6a0a2cd3f5f01cf4d02d2a301604f76d8eddf59984f25dd7e9ab17e1/Paid2.png" data-mid="226729534" border="0" src="https://freight.cargo.site/w/512/i/5600408e6a0a2cd3f5f01cf4d02d2a301604f76d8eddf59984f25dd7e9ab17e1/Paid2.png" /> Social On organic social media channels, the theme provided a framework to showcase a variety of Mercy Corps programs. <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/8cf02703b6cc3b864e7209b7dbb26cb625092309e5f66e2f47e2fb309196b004/DREAMS-120622.png" data-mid="227224918" border="0" src="https://freight.cargo.site/w/1000/i/8cf02703b6cc3b864e7209b7dbb26cb625092309e5f66e2f47e2fb309196b004/DREAMS-120622.png" />See full post <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/8bb7b5c0703f6e51e784d45a874344851c3abf801392757dd037570841e8b3f9/BHAKARI-010623.png" data-mid="227224915" border="0" src="https://freight.cargo.site/w/1000/i/8bb7b5c0703f6e51e784d45a874344851c3abf801392757dd037570841e8b3f9/BHAKARI-010623.png" />See full post <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/ab604ce07b1ac90414a1f1e282562ff2377f2646da16fe2f38847629d95dedc9/VenEsperanza-121822.png" data-mid="227224921" border="0" src="https://freight.cargo.site/w/1000/i/ab604ce07b1ac90414a1f1e282562ff2377f2646da16fe2f38847629d95dedc9/VenEsperanza-121822.png" />See full post Annual Report The theme was also extended through Annual Report materials, an opportunity to both share program impact with donors and ask for another contribution.See full webpage See full direct mail brochure <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/75944b1769fa18effd1f886f5277956c850b9ba42fbcf5d6582291a891eebdd3/AnnualReportPreview.png" data-mid="226734750" border="0" src="https://freight.cargo.site/w/792/i/75944b1769fa18effd1f886f5277956c850b9ba42fbcf5d6582291a891eebdd3/AnnualReportPreview.png" /> <img width="792" height="612" width_o="792" height_o="612" data-src="https://freight.cargo.site/t/original/i/c4f67b8413df63c9e4bb58a728018ad7799607e3ffe28e3964fd5fe76e6f604a/22bro1.png" data-mid="226729626" border="0" src="https://freight.cargo.site/w/792/i/c4f67b8413df63c9e4bb58a728018ad7799607e3ffe28e3964fd5fe76e6f604a/22bro1.png" /> https://neilpohl.com/Mercy-Corps-6 Mon, 24 Feb 2025 22:17:14 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-6 Mercy Corps Social Media Providing support to the social team at Mercy Corps, I researched the facts, developed concepts, collaborated on scripts, and wrote copy to share the agency’s values and impact—and to grow donor support. Please click the posts below to view in full. I wish it were a simple thing to embed them for easy viewing, but Meta is squirrely with how content gets shared. <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/8c9f6157f07e45dfecd1ee19bb98870f276274cd8cdbb6c1e94eace32376b5d7/WorkingOn-032020.png" data-mid="227218264" border="0" src="https://freight.cargo.site/w/1000/i/8c9f6157f07e45dfecd1ee19bb98870f276274cd8cdbb6c1e94eace32376b5d7/WorkingOn-032020.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/9453e2b14d4d814d80842dd9778220e284153bd7ecfc9b52866a55c2f83d1c53/WomenAreKey-010722.png" data-mid="227218263" border="0" src="https://freight.cargo.site/w/1000/i/9453e2b14d4d814d80842dd9778220e284153bd7ecfc9b52866a55c2f83d1c53/WomenAreKey-010722.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/9719ef49aa92e3e8c3dad5bee83df9474953350e84cab0a1304a22806269557c/Nkoli-120121.png" data-mid="227218258" border="0" src="https://freight.cargo.site/w/1000/i/9719ef49aa92e3e8c3dad5bee83df9474953350e84cab0a1304a22806269557c/Nkoli-120121.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/08ea34acedec28a476dbbeea34a4b1fa5f2d3af2f8aa39e6b253dcedd0311286/Menchu-010622.png" data-mid="227218399" border="0" src="https://freight.cargo.site/w/1000/i/08ea34acedec28a476dbbeea34a4b1fa5f2d3af2f8aa39e6b253dcedd0311286/Menchu-010622.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/2d8c7bcb62bd5b37becc2966c8fc60a4462f6204624bd9b1035ea13fdbe80713/WorkingOn-121319.png" data-mid="227218266" border="0" src="https://freight.cargo.site/w/1000/i/2d8c7bcb62bd5b37becc2966c8fc60a4462f6204624bd9b1035ea13fdbe80713/WorkingOn-121319.png" /> <img width="1206" height="1367" width_o="1206" height_o="1367" data-src="https://freight.cargo.site/t/original/i/8470055de634cb17d40882cd6e45861f976689c5d41f8284f6e76b2a11711922/STEMDay-110821.png" data-mid="227222974" border="0" src="https://freight.cargo.site/w/1000/i/8470055de634cb17d40882cd6e45861f976689c5d41f8284f6e76b2a11711922/STEMDay-110821.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/1512932db32663dbec97ae4e36733f4ae75306dbee2923b1375e263c0b871de3/DayOfPeace-092121.png" data-mid="227218254" border="0" src="https://freight.cargo.site/w/1000/i/1512932db32663dbec97ae4e36733f4ae75306dbee2923b1375e263c0b871de3/DayOfPeace-092121.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/21f75b80f502b1459cd33a97b6c83d737e2bbdd9961706d706e96341c80d0ed2/MumShirl-100721.png" data-mid="227218257" border="0" src="https://freight.cargo.site/w/1000/i/21f75b80f502b1459cd33a97b6c83d737e2bbdd9961706d706e96341c80d0ed2/MumShirl-100721.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/f3b38e3256f0dc4d1e1700ec158c46a4d3a4b2d46a0fc98a1c31457b58dd2092/WorkingOn-090620.png" data-mid="227218265" border="0" src="https://freight.cargo.site/w/1000/i/f3b38e3256f0dc4d1e1700ec158c46a4d3a4b2d46a0fc98a1c31457b58dd2092/WorkingOn-090620.png" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/b9d306aa7cae908c801ccea9fda10b2d9f7e241ebd72bf73c053a524584189b4/ClimateCrisis-122322.PNG" data-mid="227220397" border="0" src="https://freight.cargo.site/w/1000/i/b9d306aa7cae908c801ccea9fda10b2d9f7e241ebd72bf73c053a524584189b4/ClimateCrisis-122322.PNG" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/27b120b967da2c888b2e6c56891e14d6569986c1aaae8b4be50e6eaee8c19ed3/NewYear-123022.PNG" data-mid="227220400" border="0" src="https://freight.cargo.site/w/1000/i/27b120b967da2c888b2e6c56891e14d6569986c1aaae8b4be50e6eaee8c19ed3/NewYear-123022.PNG" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/962bf24c6df04a19e044f0a86fca69d834ba63e1184dfb1bb0e5ca62232af882/RefugeeDay-062022.PNG" data-mid="227220401" border="0" src="https://freight.cargo.site/w/1000/i/962bf24c6df04a19e044f0a86fca69d834ba63e1184dfb1bb0e5ca62232af882/RefugeeDay-062022.PNG" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/3314acad436a97e6b7d5682c8348f198946dfa5583fb863ea67d036ee7fa8570/Olympics-072321.png" data-mid="227218259" border="0" src="https://freight.cargo.site/w/1000/i/3314acad436a97e6b7d5682c8348f198946dfa5583fb863ea67d036ee7fa8570/Olympics-072321.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/568c3e423b45bc4327065ee211133b09d998b5937c07e89aa3a502850a907a57/HumanitarianDay-081921.png" data-mid="227218256" border="0" src="https://freight.cargo.site/w/1000/i/568c3e423b45bc4327065ee211133b09d998b5937c07e89aa3a502850a907a57/HumanitarianDay-081921.png" /> <img width="1206" height="1369" width_o="1206" height_o="1369" data-src="https://freight.cargo.site/t/original/i/d43591ceb9fe4c646e15bf7d742c3894b8a5f280fe1239077dc2d95a8753aa79/TaxDay-041521.png" data-mid="227218262" border="0" src="https://freight.cargo.site/w/1000/i/d43591ceb9fe4c646e15bf7d742c3894b8a5f280fe1239077dc2d95a8753aa79/TaxDay-041521.png" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/02f5031f76d5a63962042a113e137eae93663e9796c10e2832f387a14c6d5589/WomensDay-030823.PNG" data-mid="227220402" border="0" src="https://freight.cargo.site/w/1000/i/02f5031f76d5a63962042a113e137eae93663e9796c10e2832f387a14c6d5589/WomensDay-030823.PNG" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/35bc01ce45555fc2924efaddbb890f295681cf4bccf751f0ee5f9c1470b9b1ee/ConnectingDots-092322.PNG" data-mid="227220398" border="0" src="https://freight.cargo.site/w/1000/i/35bc01ce45555fc2924efaddbb890f295681cf4bccf751f0ee5f9c1470b9b1ee/ConnectingDots-092322.PNG" /> <img width="1206" height="1910" width_o="1206" height_o="1910" data-src="https://freight.cargo.site/t/original/i/bc8d575523047bbc4914f8f1f1ee9ecbf543683ed4350f548b65057f1be02fe5/HungerCrisis-102622.PNG" data-mid="227220399" border="0" src="https://freight.cargo.site/w/1000/i/bc8d575523047bbc4914f8f1f1ee9ecbf543683ed4350f548b65057f1be02fe5/HungerCrisis-102622.PNG" /> <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/4f05cbfd0b496e2dfd2a2b9a51f094b9443e6caf01c000210d4ae84dcb69e7a3/SmallBusiness-112222.png" data-mid="227218619" border="0" src="https://freight.cargo.site/w/1000/i/4f05cbfd0b496e2dfd2a2b9a51f094b9443e6caf01c000210d4ae84dcb69e7a3/SmallBusiness-112222.png" /> <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/2ff37785fd3c26b65d3bbb4646b227fcce9a9111456dd910b24611e27e4f9649/Disinformation-061622.png" data-mid="227218762" border="0" src="https://freight.cargo.site/w/1000/i/2ff37785fd3c26b65d3bbb4646b227fcce9a9111456dd910b24611e27e4f9649/Disinformation-061622.png" /> <img width="1206" height="1669" width_o="1206" height_o="1669" data-src="https://freight.cargo.site/t/original/i/211dc0c5213a16b7a35fad7532dc3e8955becf4da7eaa872c3a0545bc6e3430e/ClimateFunding-101222.png" data-mid="227218622" border="0" src="https://freight.cargo.site/w/1000/i/211dc0c5213a16b7a35fad7532dc3e8955becf4da7eaa872c3a0545bc6e3430e/ClimateFunding-101222.png" /> https://neilpohl.com/Mercy-Corps-4 Mon, 17 Feb 2025 21:22:39 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-4 Mercy Corps Video As Mercy Corps’ brand copywriter, translating complex ideas and programs into compelling copy was the name of the game. While there were many scripts I developed and VO recording sessions I helped direct, these are a few of the highlights. Time Is Running OutTo inspire audiences to give, this video shows how Mercy Corps delivered critical relief amid the humanitarian crisis in Gaza. Cimate: Possible Introducing Mercy Corps' Climate: Possible initiative, this video was made to bring in corporate and foundation partners. DREAMS Grant Application Supporting an application for a major grant, this video shares the DREAMS program in Uganda, its impact, and how it can be scaled with additional funding.Women’s Philanthropy Group An introduction to the Women's Philanthropy Group, a fundraising arm of Mercy Corps that focuses on funding gender and climate programming.You Are Here An internal video, launching Mercy Corps' 10-year strategy to employees in more than 40 countries across the globe. https://neilpohl.com/Mercy-Corps-1 Mon, 17 Feb 2025 19:43:37 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-1 Mercy Corps Monthly Donor Content To share appreciation with Mercy Corps’ dedicated supporters, I helped concept and write exclusive content on the agency’s programs and team members.See full 2023 activity booklet See full 2024 activity booklet See full team member cookbook <img width="629" height="809" width_o="629" height_o="809" data-src="https://freight.cargo.site/t/original/i/2fbfb97391a36747f3b2d64625ab73e04873d427f487203ab8d210c4c08242d8/2023ActivityBookletCover.png" data-mid="226813817" border="0" src="https://freight.cargo.site/w/629/i/2fbfb97391a36747f3b2d64625ab73e04873d427f487203ab8d210c4c08242d8/2023ActivityBookletCover.png" /> <img width="602" height="849" width_o="602" height_o="849" data-src="https://freight.cargo.site/t/original/i/24aa7a9bce5d1d2076b7e6ff353c68f3b09ef96f43d70bb8e39408071dc5e294/2024ActivityBookletCover.png" data-mid="226813819" border="0" src="https://freight.cargo.site/w/602/i/24aa7a9bce5d1d2076b7e6ff353c68f3b09ef96f43d70bb8e39408071dc5e294/2024ActivityBookletCover.png" /> <img width="612" height="791" width_o="612" height_o="791" data-src="https://freight.cargo.site/t/original/i/8c8f2effe175be2a03128733560131120230998ef3487941768c54e87c14e881/2024CookbookCover.png" data-mid="226813820" border="0" src="https://freight.cargo.site/w/612/i/8c8f2effe175be2a03128733560131120230998ef3487941768c54e87c14e881/2024CookbookCover.png" /> https://neilpohl.com/Mercy-Corps-7 Wed, 19 Feb 2025 00:15:21 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-7 Mercy Corps Engagement Experiences To share Mercy Corps’ work and impact in novel ways, I helped concept and create wall calendars with punch-out postcards and QR codes along with a variety of other unique and engaging experiences. <img width="1914" height="1077" width_o="1914" height_o="1077" data-src="https://freight.cargo.site/t/original/i/d1180c59c6b6b01c81bf4f627685086cd4d2f4fe62f001e8eb2eb581875b2359/YearOfAction.png" data-mid="227306576" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/d1180c59c6b6b01c81bf4f627685086cd4d2f4fe62f001e8eb2eb581875b2359/YearOfAction.png" /> Run on Sentences Mercy Corps Northwest’s LIFE program helped women in prison develop business skills to use after release. To share the stories of women who had participated in the program with the Portland community, I helped develop a gallery exhibit. Sadly, the pandemic unfolded before the opening and the team had to pivot to a digital experience. <img width="1992" height="1119" width_o="1992" height_o="1119" data-src="https://freight.cargo.site/t/original/i/54314614549e1421440c1938d1c52f797a4f68fd87af8257f96b0ee48e380f9a/LIFEGallery.png" data-mid="227302945" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/54314614549e1421440c1938d1c52f797a4f68fd87af8257f96b0ee48e380f9a/LIFEGallery.png" /> Visit the full gallery Climate Dice The development team at Mercy Corps facilitates workshops for companies with employee giving programs. I helped develop Climate Dice for these events to illustrate how climate-driven disasters affect communities and how the agency’s programming helps them recover and grow their resilience for the future. In case you’re curious how it all works: <img width="1284" height="1284" width_o="1284" height_o="1284" data-src="https://freight.cargo.site/t/original/i/eb3a9b42d8b96d00c03c113127dcc48080f3f3fd6a932a29d59d8572b5a26184/ClimateDiceGP2.png" data-mid="227300612" border="0" src="https://freight.cargo.site/w/1000/i/eb3a9b42d8b96d00c03c113127dcc48080f3f3fd6a932a29d59d8572b5a26184/ClimateDiceGP2.png" /> <img width="575" height="665" width_o="575" height_o="665" data-src="https://freight.cargo.site/t/original/i/3e5c9a53d9e24f7d388761e790e75990556aa9be4d27655cf8e1116fb456a5eb/ClimateDiceGP1.png" data-mid="227300611" border="0" data-scale="40" src="https://freight.cargo.site/w/575/i/3e5c9a53d9e24f7d388761e790e75990556aa9be4d27655cf8e1116fb456a5eb/ClimateDiceGP1.png" /> Comps of produced inflatable die and cardboard spinner. Event attendees take turns trying move from crisis to recovery, across a series of floor tiles that span 12 feet and represent aspects of resilience. First, they roll the die to find out what type of disaster hit the community. If it lands on the multiplier, they have to spin to find out what other challenges they community had already been facing. <img width="969" height="1475" width_o="969" height_o="1475" data-src="https://freight.cargo.site/t/original/i/479cc204bdbc7fb8c2eeae277da1b73caf16ad8b4b26ef33bdfe4e026d350fc1/ClimateDiceD1.png" data-mid="227300605" border="0" src="https://freight.cargo.site/w/969/i/479cc204bdbc7fb8c2eeae277da1b73caf16ad8b4b26ef33bdfe4e026d350fc1/ClimateDiceD1.png" /> <img width="970" height="1475" width_o="970" height_o="1475" data-src="https://freight.cargo.site/t/original/i/e9a266e951a222a16a2c0e58b5f6eb90c56de7c24c95c7943d488924625e729b/ClimateDiceF1.png" data-mid="227300608" border="0" src="https://freight.cargo.site/w/970/i/e9a266e951a222a16a2c0e58b5f6eb90c56de7c24c95c7943d488924625e729b/ClimateDiceF1.png" /> <img width="970" height="1475" width_o="970" height_o="1475" data-src="https://freight.cargo.site/t/original/i/4233191585b54b8cc55d61c1ac5f4266019fdbf21070f9624be1d16deedc1b6c/ClimateDiceH1.png" data-mid="227300613" border="0" src="https://freight.cargo.site/w/970/i/4233191585b54b8cc55d61c1ac5f4266019fdbf21070f9624be1d16deedc1b6c/ClimateDiceH1.png" /> The facilitator reads the cooresponding disaster card, removes the the appropriate tiles, and asks the attendee to try to reach recovery using only the remaining tiles. After it becomes clear that they can’t make it without help, the facilitator reveals the action card, replaces some of tiles, and asks the attendee to try again. <img width="970" height="1475" width_o="970" height_o="1475" data-src="https://freight.cargo.site/t/original/i/8f9064275e314c342d771416f209fe02fa5fd66489370a7ea71c8fb8746eba8f/ClimateDiceD2.png" data-mid="227300606" border="0" src="https://freight.cargo.site/w/970/i/8f9064275e314c342d771416f209fe02fa5fd66489370a7ea71c8fb8746eba8f/ClimateDiceD2.png" /> <img width="970" height="1475" width_o="970" height_o="1475" data-src="https://freight.cargo.site/t/original/i/fc41216b4c43f64e2de3f76caa67f061c0042d8194cb026653652277e1d8ba40/ClimateDiceF2.png" data-mid="227300609" border="0" src="https://freight.cargo.site/w/970/i/fc41216b4c43f64e2de3f76caa67f061c0042d8194cb026653652277e1d8ba40/ClimateDiceF2.png" /> <img width="970" height="1475" width_o="970" height_o="1475" data-src="https://freight.cargo.site/t/original/i/f94e8a5027207dcfd2518b9d5409642e097d1297b4743a7a4e5d77937a778af9/ClimateDiceH2.png" data-mid="227300614" border="0" src="https://freight.cargo.site/w/970/i/f94e8a5027207dcfd2518b9d5409642e097d1297b4743a7a4e5d77937a778af9/ClimateDiceH2.png" /> Once across, they get a takeaway card sharing a story about someone who participated in Mercy Corps programming and how their support can help make a meaningful difference in communities around the world. <img width="885" height="627" width_o="885" height_o="627" data-src="https://freight.cargo.site/t/original/i/32182bc4bebc669dba39cf25557bcbcdf4d5b4f89f290fb3ffe6119f1f775e58/ClimateDiceD3.png" data-mid="227300607" border="0" data-scale="57" src="https://freight.cargo.site/w/885/i/32182bc4bebc669dba39cf25557bcbcdf4d5b4f89f290fb3ffe6119f1f775e58/ClimateDiceD3.png" /> <img width="885" height="627" width_o="885" height_o="627" data-src="https://freight.cargo.site/t/original/i/0b7c0fc22a2c1f30d365faf3ed64a74490892a5b3aac72b4286774f74efdef3f/ClimateDiceF3.png" data-mid="227300610" border="0" src="https://freight.cargo.site/w/885/i/0b7c0fc22a2c1f30d365faf3ed64a74490892a5b3aac72b4286774f74efdef3f/ClimateDiceF3.png" /> <img width="885" height="627" width_o="885" height_o="627" data-src="https://freight.cargo.site/t/original/i/b114abd9a5950b9133a45ab2f0dc5bb17e130fb9c75f496e6127d402ce6d45be/ClimateDiceH3.png" data-mid="227300615" border="0" src="https://freight.cargo.site/w/885/i/b114abd9a5950b9133a45ab2f0dc5bb17e130fb9c75f496e6127d402ce6d45be/ClimateDiceH3.png" /> https://neilpohl.com/Mercy-Corps-5 Tue, 18 Feb 2025 19:40:06 +0000 Neil Pohl / Copywriter https://neilpohl.com/Mercy-Corps-5 Mercy Corps Articles At Mercy Corps, I was used to wearing many hats. One of them was a longform stocking cap that would sometimes graze the floor. Here are a few articles that I wrote about the agency’s impact and the communities they serve. <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/2d9dc1c5dd71cb735fbcbe7b3b3e974550b1f5c5df94ccf4f2df9010570b4ba3/EthiopiaThumb.png" data-mid="226824654" border="0" src="https://freight.cargo.site/w/714/i/2d9dc1c5dd71cb735fbcbe7b3b3e974550b1f5c5df94ccf4f2df9010570b4ba3/EthiopiaThumb.png" /> How can we make a difference when challenges are so big?After a year defined by crisis, we’re focused on what we can do—together—to help people across the globe shape a brighter future. Read Article <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/071b6ffdd9a8a188a3be4f9328bf8281620bc39ee3892b166c43263ea4ea7c51/SyriaArticleThumb.png" data-mid="226829490" border="0" src="https://freight.cargo.site/w/714/i/071b6ffdd9a8a188a3be4f9328bf8281620bc39ee3892b166c43263ea4ea7c51/SyriaArticleThumb.png" /> A new chapter begins for communities in Syria The Syrian government has fallen, and yet humanitarian needs for communities across the country remain at crisis levels. Read article <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/2fa4dcc6c10789044c816a35ee7e743801448b2acb13772357af66bac8bb363e/GazaArticleThumb2.png" data-mid="226831038" border="0" src="https://freight.cargo.site/w/714/i/2fa4dcc6c10789044c816a35ee7e743801448b2acb13772357af66bac8bb363e/GazaArticleThumb2.png" />One year of crisis in Gaza: Through the eyes of our team members As millions in Gaza begin another year of living amid humanitarian catastrophe, our team shares they chalenges have faced. Read article <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/84f6dd62f94e93b17b0da5c8fbb074692e3189ee6d902609809c6cbc14af8e59/TimorLesteArticleThumb.png" data-mid="226829489" border="0" src="https://freight.cargo.site/w/714/i/84f6dd62f94e93b17b0da5c8fbb074692e3189ee6d902609809c6cbc14af8e59/TimorLesteArticleThumb.png" />Grow a stronger world, starting in your backyard The challenges of climate change are rising across the world—and across the street. Find out a key way to unlock your climate resilience. Read Article <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/7058a64dd883db32c7e0c43df0abad5675bfb8eab7e0fd67fae7675615f32e6f/GazaArticleThumb.png" data-mid="226829487" border="0" src="https://freight.cargo.site/w/714/i/7058a64dd883db32c7e0c43df0abad5675bfb8eab7e0fd67fae7675615f32e6f/GazaArticleThumb.png" /> In Gaza, a program to give kids respite amid ongoing conflict During the ongoing conflict in Gaza, children and young people get a much-needed opportunity to play and build tools to cope. Read Article <img width="714" height="714" width_o="714" height_o="714" data-src="https://freight.cargo.site/t/original/i/6180d8823385dfaea370686988eef2e0f17d1af080ee99b5aa58c56ec6a6e921/BahamasArticleThumb.png" data-mid="226829488" border="0" src="https://freight.cargo.site/w/714/i/6180d8823385dfaea370686988eef2e0f17d1af080ee99b5aa58c56ec6a6e921/BahamasArticleThumb.png" />Help your family—and community—be prepared for a disaster During an emergency, what can you do to help your loved ones? Find out what steps you can take today to ensure better recovery tomorrow. Read Article https://neilpohl.com/Washington-Area-Women-s-Foundation Sun, 24 Mar 2019 06:20:27 +0000 Neil Pohl / Copywriter https://neilpohl.com/Washington-Area-Women-s-Foundation Washington Area Women’s Foundation Our 100 Days New presidents are often judged by what they can accomplish in their first 100 days. In 2017, the Washington Area Women’s Foundation launched a campaign that activated masses of angry and motivated people to work as one on social media and claim the first months of the new presidency for women and girls. Every day, the org gave thousands of people a simple action to carry out together. Tweeting, posting, and working as one, we took stand against the hateful policies and culture of the Trump administration.I wrote, marched, and tweeted for this campaign.<img width="2394" height="1661" width_o="2394" height_o="1661" data-src="https://freight.cargo.site/t/original/i/15d3fa8d5cac80124ea872fe1b6de982d947e6ccb88b2939dcc3a6599b293865/WAW100_HOMEPAGE-1.jpg" data-mid="38364032" border="0" src="https://freight.cargo.site/w/1000/i/15d3fa8d5cac80124ea872fe1b6de982d947e6ccb88b2939dcc3a6599b293865/WAW100_HOMEPAGE-1.jpg" /> <img width="1200" height="3153" width_o="1200" height_o="3153" data-src="https://freight.cargo.site/t/original/i/c3e540ebdbb20bdb35b1bcdc16f001de3f2a12386083430b942f2f9315b1ff82/WAW100_SITE_LANDINGPAGE_V1_1200.jpg" data-mid="38364054" border="0" src="https://freight.cargo.site/w/1000/i/c3e540ebdbb20bdb35b1bcdc16f001de3f2a12386083430b942f2f9315b1ff82/WAW100_SITE_LANDINGPAGE_V1_1200.jpg" /> <img width="1286" height="1231" width_o="1286" height_o="1231" data-src="https://freight.cargo.site/t/original/i/54c12124c0a28200151da921597c83bff26aa01f8e1ff2719beb085347224205/WAW100_POSTER_CAMPAIGN3.jpg" data-mid="38364034" border="0" src="https://freight.cargo.site/w/1000/i/54c12124c0a28200151da921597c83bff26aa01f8e1ff2719beb085347224205/WAW100_POSTER_CAMPAIGN3.jpg" /> <img width="1286" height="1231" width_o="1286" height_o="1231" data-src="https://freight.cargo.site/t/original/i/a16a65c1cbbe829a00a8d2cf84b8df33fec0bd665e82fccec9befe36f1a698dc/WAW100_POSTER_CAMPAIGN1.jpg" data-mid="38364036" border="0" src="https://freight.cargo.site/w/1000/i/a16a65c1cbbe829a00a8d2cf84b8df33fec0bd665e82fccec9befe36f1a698dc/WAW100_POSTER_CAMPAIGN1.jpg" /> <img width="1286" height="1231" width_o="1286" height_o="1231" data-src="https://freight.cargo.site/t/original/i/997f1a9ff5ec07373d792c929f8e8417b7d8f941f6e8d2d2c61fdacf904feccc/WAW100_POSTER_CAMPAIGN2.jpg" data-mid="38364035" border="0" src="https://freight.cargo.site/w/1000/i/997f1a9ff5ec07373d792c929f8e8417b7d8f941f6e8d2d2c61fdacf904feccc/WAW100_POSTER_CAMPAIGN2.jpg" /> <img width="1420" height="946" width_o="1420" height_o="946" data-src="https://freight.cargo.site/t/original/i/1b376d1dab7fc162bbbc7ec1c9d52aa6926190d2f92ed4babb2e99f71991b3bf/WAW100_SETUP_3-1.jpg" data-mid="38364038" border="0" src="https://freight.cargo.site/w/1000/i/1b376d1dab7fc162bbbc7ec1c9d52aa6926190d2f92ed4babb2e99f71991b3bf/WAW100_SETUP_3-1.jpg" /> https://neilpohl.com/Facing-History-and-Ourselves Mon, 25 Mar 2019 04:34:48 +0000 Neil Pohl / Copywriter https://neilpohl.com/Facing-History-and-Ourselves Facing History and Ourselves The History Of Facing History only wanted a few social posts to promote an annual essay contest. After we read their latest entries, we knew we needed to do something much bigger. The team and I pitched the education nonprofit on a concept for a series of videos that transforms essays into a timeline and folds students into the histories they study.These videos saw higher engagement on social media than the industry average. They also won Best of Broadcast from Washington DC's Ad Federation. I concepted, pitched, whittled down the annals of time to its bare essentials, wrote scripts, provided feedback to animators, and gave direction to students on their VOs. <img width="320" height="380" width_o="320" height_o="380" data-src="https://freight.cargo.site/t/original/i/3924c24ce13a2f2d40eaea0a3e8c17326505fc3fe788438d2aa299262917dba0/ClassM.png" data-mid="38429217" border="0" src="https://freight.cargo.site/w/320/i/3924c24ce13a2f2d40eaea0a3e8c17326505fc3fe788438d2aa299262917dba0/ClassM.png" /> <img width="320" height="380" width_o="320" height_o="380" data-src="https://freight.cargo.site/t/original/i/d76742d885d40720b04aad1c5b0b3a4a810279c6baa09ed9b2e549738aebee3f/QuoteM.png" data-mid="38429244" border="0" src="https://freight.cargo.site/w/320/i/d76742d885d40720b04aad1c5b0b3a4a810279c6baa09ed9b2e549738aebee3f/QuoteM.png" /> <img width="320" height="380" width_o="320" height_o="380" data-src="https://freight.cargo.site/t/original/i/88f77cde19966f181060ab1730637f697e31b9bfa330ac8e0ab6c6ae82f940ae/HandsM.png" data-mid="38429245" border="0" src="https://freight.cargo.site/w/320/i/88f77cde19966f181060ab1730637f697e31b9bfa330ac8e0ab6c6ae82f940ae/HandsM.png" /> https://neilpohl.com/The-Coca-Cola-Company Sun, 24 Mar 2019 03:17:14 +0000 Neil Pohl / Copywriter https://neilpohl.com/The-Coca-Cola-Company The Coca-Cola Company Every Drop The Coca-Cola Company reached their water replenishment goal, and I was on the team responsible for making the announcement. In this set of social videos, the medium is the message. Inspired by hydrophobic solutions, the team and I used glass panes, hand-cut stencils, and Rain-X to shape water into Coke's iconic contoured bottle. After a few rugged photoshoots with our DIY filters, we ended up with some beautiful pieces for one of the biggest brands in the world. Engagement rates on Facebook and Twitter came in at ten times the average for similar branded content.I was responsible for concepting, pitching, and writing. <img width="320" height="442" width_o="320" height_o="442" data-src="https://freight.cargo.site/t/original/i/7b837302b31837242e973a24b7849576b903e238f77f0aea36389e32bcf4f069/SecretM.png" data-mid="38363750" border="0" src="https://freight.cargo.site/w/320/i/7b837302b31837242e973a24b7849576b903e238f77f0aea36389e32bcf4f069/SecretM.png" /> <img width="320" height="442" width_o="320" height_o="442" data-src="https://freight.cargo.site/t/original/i/ddb70c9bf9f94980dab5575bca071b4519dc0e5683d0b1b50954ac7760c4d715/SmileM.png" data-mid="38363753" border="0" src="https://freight.cargo.site/w/320/i/ddb70c9bf9f94980dab5575bca071b4519dc0e5683d0b1b50954ac7760c4d715/SmileM.png" /> <img width="320" height="442" width_o="320" height_o="442" data-src="https://freight.cargo.site/t/original/i/ec2b9ff52531434d035a6412e90c6aa7b41ec0a2b35ad7fac9672dca54f17464/MotherM.png" data-mid="38363781" border="0" src="https://freight.cargo.site/w/320/i/ec2b9ff52531434d035a6412e90c6aa7b41ec0a2b35ad7fac9672dca54f17464/MotherM.png" />