The Coca-Cola Company reached their water replenishment goal, and I was on the team responsible for making the announcement. In this set of social videos, the medium is the message. Inspired by hydrophobic solutions, the team and I used glass panes, hand-cut stencils, and Rain-X to shape water into Coke's iconic contoured bottle. After a few rugged photoshoots with our DIY filters, we ended up with some beautiful pieces for one of the biggest brands in the world.

Engagement rates on Facebook and Twitter came in at ten times the average for similar branded content.

I was responsible for concepting, pitching, and writing.