Mercy Corps
Between Challenge and Change
At Mercy Corps, I developed a brand platform, multiple campaigns, and heaps of supporting messaging. These provided direction for Mercy Corps’ marketing teams and partners to build content and ads throughout the year and at important fundraising moments.
One especially successful campaign was Between Challenge and Change, which evoked movement and progress, provided a lens for storytelling, and focused on how collective action unlocks possibility.
One especially successful campaign was Between Challenge and Change, which evoked movement and progress, provided a lens for storytelling, and focused on how collective action unlocks possibility.
Messaging Theme
Between crisis and recovery, between challenge and lasting change, between people and possibility, there is you and our global community of humanitarians.
Your support helps connect so many lives to a bolder, brighter future where everyone can thrive.
Direct Mail and Email
Applied across Mercy Corps’ channels, the theme provides the connection between specific program stories and the impact of donor support.
Paid Advertising
To reach additional audiences, I developed variations of the messaging within three categories: Unity, Urgency, and Transformation.
Social
On organic social media channels, the theme provided a framework to showcase a variety of Mercy Corps programs.
Annual Report
The theme was also extended through Annual Report materials, an opportunity to both share program impact with donors and ask for another contribution.
See full webpage
See full direct mail brochure
See full webpage
See full direct mail brochure
