Kari Byron stars in Everyday Genius to share some smart for everyday life.

I researched life hacks, wrote scripts, and typed up supporting social copy. But what I really took away from this project was a handy method to pack a bag efficiently enough to wow any TSA agent.

CD: Jesse Suchmann, Doris Chung
AD: Allyson Paisley, Sam Bruehl, Nina Reichenberg
CW: Conor Hogan, Neil Pohl